iPhone 3GS Cut & Paste TV Advert Rant

Something has been peeving me off lately – and it’s those annoyingly deceptive Apple iPhone 3GS adverts that are currently being sprawled across our UK TV screens. Now upon first viewing it doesn’t seem too bad, until you actually begin to think about it.

This is the new iPhone, and it lets you do some pretty incredible things… You can copy a phone number, and paste it in a text. You can copy an article, and paste it in an email…

Fark me Apple, welcome to the year 2000. My Nokia 6600 could do that, and that was one of the first generation of smartphones. Practically any one of today’s ‘dumb’ phones manage that task. What truly irritates me is that Apple is using Cut & Paste as a selling point. Even worse is the fact that this very feature is rather finicky and intrusive and yet it is marketed to the user as a technology breakthrough. Kind of sad given that Clippy – a third party application available to Jailbroken phones could do the same thing quite a while ago.

The advert ends on an even sillier note:

Copy & Paste on the iPhone 3GS, the most powerful iPhone yet.

Of course it’s the most powerful iPhone yet – it’s just happens to be the latest version, and there have only been TWO before that! I just think the ad is truly deceiving. The next iPhone, due in June 2010 will most likely market a 5mp camera as revolutionary, when the rest of the market are on 12mp variants. For those who have yet to see the advert, it is available on YouTube.

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